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(IT-NEWSWIRE.COM, September 14, 2018 ) The Global Cross-Platform and Mobile Advertising Market was valued at USD 31.98 billion in 2016 and is projected to reach USD 261.72 billion by 2025, growing at a CAGR of 26.31% from 2017 to 2025.
Cross-platform advertising is the idea of having advertising that extends to multiple platforms of media, such as mobile, TV and paid promotion. Advertising provides compatibility across several platforms and requires low maintenance and budget to maintain. This kind of cross-platform advertising is efficient as it reaches consumers on various devices. Through this system, it is possible to retrieve information about the consumer’s interests, choices, and needs. This information is important as it allows the correct advertising to reach the necessary target consumer and can communicate with them on various platforms.
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The increasing trend of mobile application and mobile internet devices have led to an increase in the demand for rich communication services and growing web usage, therefore the availability of multiple advertising platforms has increased as well as growth in the innovation in social media, these factors have led to an increase in the cross-platform and mobile advertising market size. The concerns for privacy and location, the complexities of cross-platform advertising and the costly market are restraining the market size for cross-platform and mobile advertising.
Competitive Landscape:
The major players in the market are as follows:
Yahoo! Inc.
Facebook, Inc
Google, Inc.
Apple Inc
Flytxt
SAP SE
Inmobi
Amobee, Inc.
Microsoft Corporation
Millenial Media
AOL
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Verified Market Research
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+1 (650) 781 4080
amaankazi@verifiedmarketresearch.com
Source: EmailWire.Com 
Source: EmailWire.com
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