In-Game Advertising Market Emerging Trends, and Business Overview by Key Vendors

(IT-NEWSWIRE.COM, August 29, 2018 ) In-game advertising (IGA) refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product. ... Due to the custom programming required, dynamic advertising is usually presented in the background; static advertisements can appear as either.

Increasing demand for social and mobile gaming is expected to drive the global in-game advertising market. In-game advertising allows advertisements to be integrated into desktop and mobile games through commercials, cut-scenes, billboards, and background displays. Additionally, these advertisements are non-interrupting and facilitate seamless experience to players. In-game advertisements are anticipated to cause greater audio-visual impact causing favorable and long-lasting product impressions on viewers.

Various benefits such as reduced advertising expenses, increased reach and return on investments, rapid integration, and easy configuration of advertisements in social gaming are anticipated to drive the in-game advertising market. Further, implementation of various payment schemes for gaming reduces frauds, which may propel market demand over the forecast period. Increasing availability of free mobile games utilizing in-game advertising to generate revenues is anticipated to propel market growth. This service may also generate added revenues for game developers, which is further expected to fuel market growth. In-game advertisements integrated in mobile games also enable location and tracking features, which may be utilized to provide location specific advertisements to consumers resulting in greater consumer impact.

This report focuses on the top players in global market, like Motive Interative, RapidFire, Double Fusion, Engage Advertising, Giftgaming, Electronic Arts, Google Adscape Media, Media Spike, Playwire Media, and among others

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Market segment by Type, the product can be split into
Dynamic In-Game Advertising (aka DIGA)
Static In-Game Advertising
Advergames

Market segment by Application, split into
Mobile phone
PC
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

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Table of Content

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global In-Game Advertising Market Size Growth Rate by Type (2013-2025)
1.4.2 Long Term
1.4.3 Short Term
1.5 Market by Application
1.5.1 Global In-Game Advertising Market Share by Application (2013-2025)
1.5.2 Individuals
1.5.3 Enterprises
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
3 Market Share by Key Players

4 Breakdown Data by Type and Application

12 International Players Profiles
12.1 Motive Interative
12.1.1 Motive Interative Company Details
12.1.2 Company Description and Business Overview
12.1.3 In-Game Advertising Introduction
12.1.4 Motive Interative Revenue in In-Game Advertising Business (2013-2018)
12.1.5 Motive Interative Recent Development
12.2 RapidFire
12.2.1 RapidFire Company Details
12.2.2 Company Description and Business Overview
12.2.3 In-Game Advertising Introduction
12.2.4 RapidFire Revenue in In-Game Advertising Business (2013-2018)
12.2.5 RapidFire Recent Development
12.3 Double Fusion
12.3.1 Double Fusion Company Details
12.3.2 Company Description and Business Overview
12.3.3 In-Game Advertising Introduction
12.3.4 Double Fusion Revenue in In-Game Advertising Business (2013-2018)
12.3.5 Double Fusion Recent Development

13 Market Forecast 2018-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2018-2025)
13.10 Market Size Forecast by Application (2018-2025)

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In-Game Advertising Market Emerging Trends, and Business Overview by Key Vendors