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(IT-NEWSWIRE.COM, March 24, 2018 ) Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated perceptual information, ideally across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Benefits of augmented reality software include – create rich, immersive and interactive user experience, increase sales, enrich content, improve notoriety, and improve brand loyalty.
The Global Augmented Reality Software Market was valued at USD 2.21 billion in 2016 and is projected to reach USD 129.63 billion by 2025, growing at a CAGR of 57.21% from 2017 to 2025.
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The global augmented reality software market is segmented on the basis of software function into remote collaboration, workflow optimization, visualization, documentation, and 3d modelling, navigation. On the basis of vertical, the global augmented reality software market is segmented into consumer, commercial,enterprise, medical, aerospace and defense, oil and gas, mining, telecom and IT/data centers. The consumer segment is further sub segmented into gaming, and sports and entertainment. The commercial segment is further sub segmented into tourism and sightseeing, e-learning, and e-commerce and marketing.
The research methodology includes the use of primary and secondary data. Both top-down and bottom-up approaches have been used to estimate and validate the size of the market as well as that of the other dependent submarkets in the overall augmented reality software market. The key players in the market have been identified through secondary research. The secondary sources include annual reports, press releases, and investor presentations of companies; white papers, certified publications, and articles from recognized authors; directories; and databases. The secondary sources namely include VR/AR Association, AugmentedReality.Org, and Augmented Reality for Enterprise Alliance.
The major players in the market are as follows:
1. Wikitude GmbH
2. Zugara, Inc.
3. Aurasma
4. Augmate
5. Ubimax GmbH
6. PTC, Inc.
7. Daqri LLC
8. Blippar
9. Upskill
10. Catchoom Technologies S.L.
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
Research Methodology:
Research study on the Global Augmented Reality Software Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our sales team.
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Source: EmailWire.Com 
Source: EmailWire.com
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