Marketing Resource Management Market to Grow at a CAGR of 12.19% to 2020

(IT-NEWSWIRE.COM, March 01, 2018 ) Marketing Resource Management (MRM) software is a software that helps in managing marketing operations effectively based on MRM processes. The primary functions of MRM are marketing planning and budgeting, asset management, project management, and content management. These systems also help connect an organization's marketing departments. Organizations use MRM systems to understand the buying criteria of consumers and to market accordingly. The benefits of MRM software are shown in the following exhibit.

Publisher's analysts forecast the global marketing resource management market to grow at a CAGR of 12.19% during the period 2016-2020.

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This market research analysis identifies the surging demand for higher ROI and control of digital assets as one of the primary growth factors for the marketing asset management market. The use of MRM software helps organizations increase their visibility and compliance and also effectively control IT assets. It also helps enterprises in improving their quality and inventory control practices and monitor the lifecycle of IT assets, which improves their sustainability and functionality. Through its effective diagnostic approach, MRM software also provides continuous and real-time information, which in turn, assists in improving the productivity of IT resources.

Key vendors
- BrandMaker
- BrandSystems
- IBM
- Infor
- Microsoft

Other prominent vendors
- Elateral
- Adnovate
- Adobe Systems
- Capital ID
- Censhare
- Code Worldwide

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Market driver
- Increasing use of marketing for product launches
- Growing need for improvement in market response and customer digital experience
- Improved regulatory compliance on digital asset licenses
- Surging demand for higher ROI and control of digital assets

Market challenge
- Lack of comprehensive integration strategy and interoperability issues
- Increases risks related to data security and privacy

Market trend
- Increasing omnichannel marketing
- Emergence of location-based marketing
- Growing need for improved IT asset lifecycle visibility

Fundamentals of Table of Content:

PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Global construction market
PART 06: Market drivers
PART 07: Market trends
PART 08: Global AEC market
PART 09: Market segmentation by product
PART 10: Geographical segmentation
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Five forces model
PART 14: Key vendor analysis
PART 15: Key vendor profiles

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Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Marketing Resource Management Market to Grow at a CAGR of 12.19% to 2020