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(IT-NEWSWIRE.COM, February 19, 2018 ) Digital OOH advertising refers to advertising on large digital screens that are installed in public places. These display units are centrally controlled and are used to display context-specific advertisements that range from restaurant menus to brand advertising. Tracking systems to measure the effectiveness of these advertisements were not available earlier. Interactive digital OOH advertising campaigns that use touchscreen displays are more effective. These displays also enable tracking of inquiries as they can be measured in terms of the number of touches.
Publisher's analysts forecast the global digital out-of-home (OOH) advertising market to grow at a CAGR of 11.76% during the period 2016-2020.
For more information at http://www.reportsweb.com/global-digital-ooh-market-2016-2020
Covered in this report The report covers the present scenario and the growth prospects of the global digital out-of-home (OOH) advertising market for 2016-2020. To calculate the market size, the report considers the the revenue generated from physical and digital outdoor advertising.
The market is divided into the following segments based on geography: -Americas -APAC -EMEA
Publisher's report, Global Digital Out-Of-Home (OOH) Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors -Clear Channel Outdoor -JCDecaux -Lamar Advertising -OUTFRONT Media
Request Sample Copy: http://www.reportsweb.com/inquiry&RW0001332821/sample
Other prominent vendors -Adams Outdoor Advertising -Adspace Digital Mall Network -AirMedia -Captivate Network -Daktronics -DDI Signs -ExterionMedia -IDI -nycaMedia -Plan B Media -RMG Networks -Stroer Media -V Media -VGI Global Media -VisionChina Media
Market driver -Increased acceptance of audio-visual advertising -For a full, detailed list, view our report
Market challenge -Lack of adequate measuring tools -For a full, detailed list, view our report
Market trend -Increase in spending from FMCG industry -For a full, detailed list, view our report Make an enquiry: http://www.reportsweb.com/inquiry&RW0001332821/buying
ReportsWeb.com
Rajat Sahni
+1-646-491-9876
sales@reportsweb.com
Source: EmailWire.Com
Source: EmailWire.com
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