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(IT-NEWSWIRE.COM, February 05, 2018 ) Publisher’s market research analysts have predicted the global programmatic advertising spending market to grow tremendously at a CAGR of more than 20% over the forecast period. Programmatic advertising enables advertisers to target their audience better and provides deeper data and a broader range of inventory. Moreover, as the displayed advertisement is relevant to the profile of the visitor, it significantly enhances the relevancy, efficiency, and profitability of the advertisement. Additionally, programmatic advertising enables advertisers to modify advertising campaigns on a real-time basis. Therefore, with an increasing number of advertisers opting for programmatic advertising, publishers are readily expanding the programmatic sale of their inventory, which is, in turn, envisaged to have a positive impact on the growth prospects for the programmatic advertising spending market in the coming years.
For more information about this report: http://www.reportsweb.com/global-programmatic-advertising-spending-market-2016-2020
Covered in this report The report covers the present scenario and the growth prospects of the global programmatic advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of programmatic online advertisements.
The market is divided into the following segments based on geography: - Americas - APAC - EMEA
Publisher's report, Global Programmatic Advertising Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors - ONE by AOL - BrightRoll - SpotXchange - Tremor Video
Request Sample Copy at http://www.reportsweb.com/inquiry&RW0001232084/sample
Other prominent vendors - Adconion Media Group - AppNexus - Convertro - Criteo - Dárriens Media Exchange - Facebook - Google - Kontera - LiveRail - Microsoft - Platform One - Rocket Fuel - Rubicon Project - StickyADS.tv - TobeMogul
Market driver - Growth in video RTB - For a full, detailed list, view our report
Market challenge - Lack of quality inventory - For a full, detailed list, view our report
Market trend - Rapid growth in APAC and South America - For a full, detailed list, view our report
Inquire for Report at http://www.reportsweb.com/inquiry&RW0001232084/buying
ReportsWeb.com
Rajat Sahni
+1-646-491-9876
sales@reportsweb.com
Source: EmailWire.Com
Source: EmailWire.com
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