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(IT-NEWSWIRE.COM, February 02, 2018 ) Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.
Publisher's analysts forecast the global marketing automation software market to grow at a CAGR of 8.22% during the period 2017-2021.
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The market is divided into the following segments based on geography: -Americas -APAC -EMEA
Key vendors - HubSpot - Marketo - Act-On Software - Salesforce.com - Adobe Systems - Oracle - Infusionsoft - IBM
Other prominent vendors - Cognizant Technology Solutions (CTS) - eTrigue - GreenRope - Hatchbuck - iContact - Inboundio - LeadSquared
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Market driver - Increased need for improved customer digital experience - Growing need for lead nurturing - Need for advanced regulatory compliance on software licenses - Surging demand for higher ROI
Market challenge - Interoperability issues and lack of comprehensive integration strategy - Increased risks related to data security and privacy - High cost of marketing automation software
Market trend - Increasing adoption omnichannel marketing model - Emergence of location-based marketing - Growing need for improved marketing assets visibility
Fundamentals of Table of Content:
PART 01: Executive summary PART 02: Scope of the report PART 03: Market research methodology PART 04: Introduction PART 05: Global construction market PART 06: Market drivers PART 07: Market trends PART 08: Global AEC market PART 09: Market segmentation by product PART 10: Geographical segmentation PART 11: Market challenges PART 12: Impact of drivers and challenges PART 13: Five forces model PART 14: Key vendor analysis PART 15: Key vendor profiles
Browse complete report @ http://www.reportsweb.com/global-marketing-automation-software-market-2017-2021
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Rajat Sahni
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sales@reportsweb.com
Source: EmailWire.Com
Source: EmailWire.com
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