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(IT-NEWSWIRE.COM, December 04, 2017 ) The digital signage market is segmented on the basis of components as hardware (such as display, media players, projectors, etc.), software and services. The market is further classified based on display types such as LED, LCD, and OLED among others. In addition, the global digital signage market is classified based on display size into 52 inches. Moreover, the digital signage market is segmented basis of applications into retail, healthcare, corporate, hospitality, government, transportation, entertainment, BFSI, and education among other industries.
The high initial investment for displays and high maintenance costs are factors that hinder the global digital signage market. Additionally, power (electricity) issues, especially at remote locations, hinders the global digital signage market. Moreover, lack of awareness about digital signage and its associated benefits in developing and under-developing nations is another factor restricting the global digital signage market.
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The growing demand for high brightness displays in various industries, especially retail, hospitality, and government to attract the targeted audience has opened a wealth of opportunities for digital signage vendors across the globe. Furthermore, emerging communication technology, and touch screen technology among others are expected to significantly boost the global digital signage market during the forecast period.
Geographically, the global digital signage market is segmented into five regions as North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM). The increasing adoption rate of interactive displays which uses various technological capabilities such as embedded location-based maps, gesture recognition, and interactive dashboards has propelled the mature digital signage market in the U.S. and the U.K. Simultaneously, it has opened opportunities in emerging regions such as APAC & MEA.
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Global Digital Signage Market Players:
- Adflow Networks
- Cisco Systems Inc.
- Hewlett-Packard Development Company L.P.
- Brightsign LLC
- Nec Display Solutions Ltd.
- Panasonic Corporation
- Omnivex Corporation
- Samsung Electronics Co. Ltd
- LG Display Co. Ltd
- Planar Systems, Inc.
- Sharp Corporation
- Sony Corporation
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