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(IT-NEWSWIRE.COM, January 29, 2020 ) MarketsandMarkets forecasts the global blockchain in media, advertising, and entertainment market to grow from USD 51.4 million in 2018 to USD 1,000.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 81.1% during the forecast period. The increasing adoption of the blockchain technology for various applications in the media, advertising, and entertainment vertical and growing demand to eliminate intermediaries between content creator and end-users are expected to drive the blockchain in media, advertising, and entertainment market.
Browse 41 market data Tables and 46 Figures spread through 139 Pages and in-depth TOC on "Blockchain in Media, Advertising, and Entertainment Market
Major vendors in the blockchain in media, advertising, and entertainment market include:
IBM (US)
Microsoft (US)
SAP (Germany)
Accenture (Ireland)
AWS (US)
Oracle (US)
Digital Currency Group (US)
Bitfury Group (US)
Factom (US)
Guardtime (Estonia)
BRAINBOY (Germany)
ARK (US)
Auxesis (India)
Synereo (Israel)
NYIAX (US) and many more.
In the blockchain in media, advertising, and entertainment market, the payments application is used for transparent royalty payments to eliminate intermediaries between content creator and end-users. The blockchain technology also enables small transactions equivalent to fraction of cents, and the understanding of human languages via virtual chatbots. The use of blockchain technology by media companies helps them in improving the royalty payment process by real-time allocation of royalty payments.
By enterprise size, the blockchain in media, advertising, and entertainment market is segmented into SMEs and large enterprises. The SMEs segment is expected to have a larger market size during the forecast period. The increasing demand for secured and faster transactions is expected to drive the adoption of blockchain technology among SMEs.
In the APAC region, global as well as domestic enterprises are investing in the blockchain in media, advertising, and entertainment market. Increasing incidents of data piracy in the media, advertising, and entertainment vertical are expected to drive the adoption of blockchain solutions. The region has also emerged as a potential market that provides lucrative opportunities for the leading players in the market.
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