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(IT-NEWSWIRE.COM, September 04, 2019 ) Market Overview • 3D Audio Sound or 3D Sound perception is the capability of the human auditory system to locate sound in space and more widely, to be aware of the acoustic structure of its surrounding environment. It is the natural way we listen to the world. • 3D audio effects are a group of sound effects that manipulate the sound produced by stereo speakers, surround-sound speakers, speaker-arrays, or headphones. 3D audio frequently involves the virtual placement of sound sources anywhere in three-dimensional space, including behind, above or below the listener. 3-D audio processing is the spatial domain convolution of sound waves using Head-related transfer functions. Market Dynamics • From 360-degree film and virtual reality, to live events, home cinemas, and headphones, we are witnessing the start of an audio revolution that is changing the future of how we hear and listen. • Realistic 3D soundscapes are quickly becoming a new requirement. 3D technology can be integrated into applications ranging from smartphones, gaming devices and TV sets to digital signage and in-vehicle infotainment systems. • 3D vision has been long in demand and visual technologies already enjoying strong acceptance among industries and consumers, 3D audio has off late gained traction. • The advent of 3D audio to the market is dictating changes in several stages of the audio production workflow, from recording systems and microphone configurations to post-production methodologies and workstations, to playback loudspeaker configurations. • In less than five years, 3D spatial audio is expected to revolutionize the standard for multi-media listening. Similar to how high-definition television has enhanced the everyday viewing experience, the binaural 3D sound is supposed to reshape the listening experience and redefine the production of music, movies, radio, and television programming. Market Segmentation • By-product Type, 3D Audio market is segmented into Wired and wireless. Wireless segment is expected to grow fastest due to demand in consumer & defense applications. • By application, 3D Audio market is segmented into personal and commercial applications. The individual application includes a 3D headset, VR games. Commercially, 3D audio is widely utilized by the music industry, movie industry. • Recently, 3D audio technology is being applied in the defense sector. On Nov. 5, 2018, US Air Force Materiel Command announced plans to award a sole-source contract to Danish defense contractor Terma for the purchase of that company’s Aircraft Audio Management System (AAMS). The commercial segment accounted for significant market share. Geographical Analysis • By region, Global 3D Audio Market is segmented into North America, South America, Asia-pacific, Europe, and Rest of the world. Asia-pacific accounted for significant market share due to China, India. • 3D audio is widely used in the movie industry in India. Due to the large population combined with significant per capita spending on consumer electronics, Asia-pacific accounted for significant market share. • China has multiple companies innovating in hardware and software solutions designed for both creating and consuming 3D Audio. Company profiles The critical players in the Global 3D Audio Market are • Qualcomm, • Sennheiser, • Terma A/S, • Others
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