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(IT-NEWSWIRE.COM, August 30, 2019 ) According to a new market research report "Web Content Management Market by Solution (Digital Marketing Management, Mobile and Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022", published by MarketsandMarkets, the WCM market is expected to grow from USD 4.9 billion in 2017 to USD 10.6 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7% during the forecast period.
The major factors driving the WCM market include the growing need for seamless multichannel web experience and increasing trend of web-based marketing. Browse and in-depth TOC on “Web Content Management Market” 69 - Tables 33 - Figures 133 - Pages
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Small and Medium-sized Enterprises (SMEs) segment to grow at a higher CAGR in the WCM market during the forecast period
The WCM market has been segmented based on organization size into large enterprises and SMEs. SMEs face some specific challenges, such as the requirement of domain-specific technical personnel and skilled workforce, budget constraints, and limited economies of scale. Among organization size, the SMEs segment is expected to grow at a higher CAGR, owing to the increasing adoption of cloud WCM among the SMEs. In the coming years, the SMEs are expected to have a higher adoption rate of WCM solutions as they are cost-effective and enhance productivity.
Media and entertainment vertical to contribute to the highest market share in the WCM market during the forecast period
The media and entertainment vertical has experienced transformations in the generation, management, and distribution of content. There is a growing need for managing the web content in this vertical among publishers, broadcasters, and media portal providers to provide an online audience with contextual experiences. WCM solutions provide media and entertainment organizations with various benefits, including the extended life of content, centralized location for content management, quick access to markets, and efficient management and publication of content. Therefore, the media and entertainment vertical is expected to hold the highest market share
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North America to hold the largest market size in the WCM market during the forecast period
North America is the largest revenue contributor to the global WCM market and has been the primary market for the implementation of WCM solutions. The region is expected to hold the largest market size, owing to the increasing adoption of digital technologies among the hospitality vertical in North America. Moreover, in this region, especially in the US and Canada, verticals such as media and entertainment, and retail and consumer goods are significantly using WCM for marketing and online web management.
Major players in the WCM market include OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Oracle Corporation (US), SDL Plc (UK), Microsoft Corporation (US), Sitecore Corporation A/S (Denmark), Episerver, Inc. (US), Acquia, Inc. (US), and e-Spirit AG (US).
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About MarketsandMarkets™
MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their pain points around revenues decisions.
Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.
MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledge Store" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.
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MarketsandMarkets™
Mr. Shelly Singh
1-888-600-6441
raviraj.tak@marketsandmarkets.com
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