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(IT-NEWSWIRE.COM, February 14, 2019 ) China's Digital Gaming market has grown exponentially in the past few years due to the popularity of mobile games and eSports in the country. This uptrend is projected to continue through the forecast period of 2018-2023.
There are 600 Mn gamers in China, and they spend money mostly on PC gaming and mobile gaming. The key driver for the growth of mobile gaming is the increased usage of smartphones. With the dawn of internet in mobiles and the continuous improvement in hand-held devices, accessing entertainment anytime, anywhere has become very easy, and it is attracting a large number of people to play games on mobiles.
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Mobile games is the fastest growing segment and is projected to overtake PC games by 2018. A significant contributor to the growth of the mobile segment has been Apple's mobile app store in China. China is becoming the most significant gaming market in the world and that can be accrued to Tencent Holdings Ltd., China’s largest internet company, which is backing the mobile gaming and PC gaming revenues.
The China Digital Gaming market is segmented into PC games, mobile games, and console games. Among these segments, mobile gaming is expected to register the highest growth rate.
Key growth factors:
o The most significant growth factor for China is that most of its gaming market is self-sufficient and Chinese companies curate their own content and develop high-quality games for mobiles and PCs. Also, China is a mobile-first country, and an average mobile user owns cheap but highly advanced mobile phones, which allows them to play mobile games on the go.
o Given China’s huge young population base, there is enormous scope for further adoption of smartphones and increased growth within the Chinese mobile gaming market. Also, eSports is expected to drive the demand for PC and mobile games in the country.
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Table Of Content
Chapter 1: Executive summary
1.1 Market scope and segmentation
1.2 Key questions answered in this study
1.3 Executive summary
Chapter 2: Introduction
2.1. Market definitions
2.2. Different business models
2.3. Digital game genres
2.4. Value chain of games
Chapter 3: China Digital Gaming market - overview
3.1. Historical (2015-2017) Digital Gaming market revenue (USD Bn)
3.2. Forecasted (2018-2023) Digital Gaming market revenue (USD Bn)
3.3. Drivers
3.4. Challenges
3.5. Trends
Chapter 4: China Digital Gaming market segmentation - by platform
4.1. China market share and size (USD Bn – 2017) – by platforms (PC, Console, Mobile)
4.2. China PC games market
o Market size (USD Bn) (2015, 2017, 2023)
o Drivers
o Challenges
4.3. China mobile games market
o Market size (USD Bn) (2015, 2017, 2023)
o Drivers
o Challenges
4.4. China console games market
o Market size (USD Bn) (2015, 2017, 2023)
o Drivers
o Challenges
Chapter 5: China Digital Gaming market segmentation – by revenue models
5.1. China market share and size (USD Bn - 2017) – by revenue models (Freemium, Pay to Play, Advertising)
5.2. China freemium model market
o Market size (USD Bn) (2015, 2017, 2023)
o Drivers
o Challenges
5.3. China pay to play model market
o Market size (USD Bn) (2015, 2017, 2023)
o Drivers
o Challenges
5.4. China advertising model market
o Market size (USD Bn) (2015, 2017, 2023)
o Drivers
o Challenges
......
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