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(IT-NEWSWIRE.COM, February 12, 2019 ) India houses 886.3 mn cellular subscribers. This huge subscriber base is approximately split in 70:30 between rural and urban users respectively. With falling prices of mobile voice calls and text messages, telecom operators are turning to additional services which are offered to customers; such services are called Mobile Value Added Services or MVAS. With diverse demography, lifestyle and consumer preferences amongst urban, sub-urban and rural consumers across the country, MVAS are destined to generate high returns.
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Indian Telecom sector is betting big on MVAS segment with wide variety of products in variable price range. MVAS adoption is polished to increase by manifold with increasing numbers of mobile devices and rising demand for mobile contents across India. With modern mobile platforms mobile VAS is catering to the various needs in infotainment segment. Rise in disposable income has revolutionized consumers' buying and spending pattern towards PC, mobile devices, communication equipment and services. It has catalyzed the trend of smartphone & featurephone which enhances the scope for MVAS with mobile apps and rich mobile content.
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Table Of Content
Slide 1: Executive Summary
Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014) Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)
Introduction Slide 5: Mobile Value Added Services - Overview, Fundamental MVAS Value Chain
Market Overview Slide 6-10: Market Overview - Global, Market Overview - India, MVAS Components, MVAS Revenue Sharing Model, Major MVAS Delivery Platforms, SWOT Analysis of MVAS Market in India
Drivers & Challenges Slide 11: Drivers and Challenges - Summary Slide 12-20: Drivers Slide 21: Challenges
Competitive Landscape Slide 22: Porter's Five Forces Analysis Slide 23-30: Major Public Players Slide 31-71: Major Private Players
Market Opportunities Slide 72-73: Market Opportunity - Potential Verticals Slide 74: Opportunity in Small and Medium Enterprises (SME) Slide 75-78: Vendor Opportunities
Strategic Recommendations Slide 79-81: Recommendations
Appendix Slide 82: Key Ratios Description Slide 83: Sources of Information
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